Can you discount without impacting price perception?

Friday, June 29th, 2018
June 29, 2018 When you’re setting out your pricing strategy, remember that price perception—how customers perceive your price level—plays a more important role than your actual prices. If customers perceive ...

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The future of retail in 2018

Friday, December 22nd, 2017
December 22, 2017 The Evo Pricing team look into their crystal balls and make their predictions for 2018. Fabrizio Fantini, Evo CEO I believe 2018 will see retailers get (much) ...

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