Four key factors in advanced market tracking

Thursday, July 5th, 2018
July 5, 2018 The process of tracking item sales used to be fairly straightforward. Add up the total sales in each location, factor in price changes, subtract any discounts and ...

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“Willingness to pay” as probability

Tuesday, July 3rd, 2018
July 3, 2018 Every purchase decision is based on the perceived value of the item in question. This perceived value fluctuates according to a wide range of factors, from competing ...

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A tale of 2 sandwiches

Tuesday, November 21st, 2017
November 21, 2017 Cheese and Onion or Egg and Cress? Who is the winner in the markdown wars?  Tweet This Once upon a time there were two sandwiches sitting on a ...

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Measuring the impact of prices and promotions

Tuesday, July 11th, 2017
July 11, 2017 Introducing the Evo Pricing Impact Tracker  Tweet This I want to ask you a question: when you change prices, or launch a promotion, how do you measure its ...

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We are a finalist on EsadeCreapolis’ Retail Startup Day!

Thursday, March 9th, 2017
March 9, 2017 Evo Pricing - providing solutions to retail challenges Evo Pricing is all about conquering the challenges retailers face in today's complex market, disrupting and revolutionizing the way ...

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Survey of 1000 SaaS executives reveals major blind spot around pricing

Wednesday, February 8th, 2017
February 8, 2017 By Kyle Polar, courtesy of OpenView Labs. For original article click here. As companies hit milestones in their growth, they naturally bring on functional experts to help optimize their businesses. ...

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End-of-year trends on pricing

Wednesday, December 28th, 2016
December 28, 2016 As the Christmas season looms, bringing with it the end of 2016, it’s time to take stock of a rather complex year and reflect on the trends ...

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