Learn The Secret Psychology Of Price

Thursday, October 8th, 2020
The 5 strategic questions to design optimal price points and promotions Das Narayandas, Professor at Harvard Business School, recently told me: Pricing is the moment of truth 100% of your ...

Read More

Why is Pricing Under-Loved and Over-Leveraged?

Thursday, June 4th, 2020
Buyer beware Sophisticated pricing strategies are designed and used by the smartest sellers in any industry. Both online and offline. Including, for example, pricing aggregators and price comparison websites: many ...

Read More

How Business Science Revealed Hidden Pricing Opportunities During Covid-19

Thursday, June 4th, 2020
Using the ‘4 & 9 Framework’ to detect the 20% price increase that no one talked about — and more ‘4 & 9 pricing framework’ illustrated through example insight on ...

Read More

Transform your approach to holistic pricing with Pricing INside OUT

Friday, February 14th, 2020
We are excited to announce that this week pricing expert Nicola Scirocco has released Pricing INside OUT, a practical, cutting-edge guide on holistic pricing! As the head of global pricing ...

Read More

Max Mara seminar

Tuesday, November 26th, 2019
Let me just get started by introducing myself. My name is Fabrizio Fantini, and I am the Founder and CEO of Evo, formerly Evo Pricing. You may be asking yourself ...

Read More

How to manage inventory while keeping up with customer demand

Tuesday, April 9th, 2019
April 9, 2019 Pricing: this is an issue any company struggles with, whether it’s big or small. Lots of care, thought, and deliberation is put into your product, so naturally, ...

Read More

Dynamic pricing for retail: smart retailers have smart pricing

Tuesday, March 5th, 2019
March 5, 2019 As competition continues to heat up and giants like Amazon gobble up market share, the pressure is mounting on retail executives to find new means of growth. ...

Read More

How the grocery pricing wars may impact your business

Tuesday, November 20th, 2018
November 20, 2018 Grocery stores are beginning to seek alternatives to pricing battles, the constant struggle to beat competitors’ prices. Small and large grocers alike are striving to master big ...

Read More