Learn The Secret Psychology Of Price

Thursday, October 8th, 2020
The 5 strategic questions to design optimal price points and promotions Das Narayandas, Professor at Harvard Business School, recently told me: Pricing is the moment of truth 100% of your ...

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Why is Pricing Under-Loved and Over-Leveraged?

Thursday, June 4th, 2020
Buyer beware Sophisticated pricing strategies are designed and used by the smartest sellers in any industry. Both online and offline. Including, for example, pricing aggregators and price comparison websites: many ...

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How Business Science Revealed Hidden Pricing Opportunities During Covid-19

Thursday, June 4th, 2020
Using the ‘4 & 9 Framework’ to detect the 20% price increase that no one talked about — and more ‘4 & 9 pricing framework’ illustrated through example insight on ...

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Transform your approach to holistic pricing with Pricing INside OUT

Friday, February 14th, 2020
We are excited to announce that this week pricing expert Nicola Scirocco has released Pricing INside OUT, a practical, cutting-edge guide on holistic pricing! As the head of global pricing ...

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