How to Price More Strategically

Thursday, June 4th, 2020
Using the ‘4 & 9 Framework’ to detect the 20% price increase that no one talked about — and more ‘4 & 9 pricing framework’ illustrated through example insight on British wine ...

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What does elasticity actually measure?

Tuesday, July 24th, 2018
July 24, 2018 In classical terms, elasticity is simply a link between price and volume. The more an item’s sales volume changes in response to changes in price, the more ...

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