Predictive Supply Chain
Tag: Evo Promo
Can you discount without impacting price perception?
Friday, June 29th, 2018
June 29, 2018 When you’re setting out your pricing strategy, remember that price perception—how customers perceive your price level—plays a more important role than your actual prices. If customers perceive ...
Hope is not a business strategy
Tuesday, November 7th, 2017
November 7, 2017 From a profit of £59.3 million to a loss of £10.4 million in 12 months: Einstein was right. Tweet This It’s time for a reality check in the ...
Measuring the impact of prices and promotions
Tuesday, July 11th, 2017
July 11, 2017 Introducing the Evo Pricing Impact Tracker Tweet This I want to ask you a question: when you change prices, or launch a promotion, how do you measure its ...