Can you discount without impacting price perception?

Friday, June 29th, 2018
June 29, 2018 When you’re setting out your pricing strategy, remember that price perception—how customers perceive your price level—plays a more important role than your actual prices. If customers perceive ...

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Hope is not a business strategy

Tuesday, November 7th, 2017
November 7, 2017 From a profit of £59.3 million to a loss of £10.4 million in 12 months: Einstein was right.  Tweet This It’s time for a reality check in the ...

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Measuring the impact of prices and promotions

Tuesday, July 11th, 2017
July 11, 2017 Introducing the Evo Pricing Impact Tracker  Tweet This I want to ask you a question: when you change prices, or launch a promotion, how do you measure its ...

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