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Tag: Evo Promo

PittaRosso – Case Study
Case Studies Evo Markdown Evo Promo markdowns pricing strategy responsive markdown

PittaRosso – Case Study

Monday, October 4th, 2021
PittaRosso was struggling to clear excess inventory and achieve optimal sell-through, despite long using aggressive markdowns. Could responsive, data-driven markdowns reduce overstock while maximising margin? PittaRosso implemented a no-regrets markdown ...

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Can you discount without impacting price perception?
discounts Evo Promo intelligence optimal prices price perception promotions

Can you discount without impacting price perception?

Friday, June 29th, 2018
June 29, 2018 When you’re setting out your pricing strategy, remember that price perception—how customers perceive your price level—plays a more important role than your actual prices. If customers perceive ...

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Hope is not a business strategy
Big Data Einstein Evo Pricing Evo Promo intelligence

Hope is not a business strategy

Tuesday, November 7th, 2017
November 7, 2017 From a profit of £59.3 million to a loss of £10.4 million in 12 months: Einstein was right.  Tweet This It’s time for a reality check in the ...

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Measuring the impact of prices and promotions
Evo Pricing Evo Promo Impact Tracker intelligence management pricing

Measuring the impact of prices and promotions

Tuesday, July 11th, 2017
July 11, 2017 Introducing the Evo Pricing Impact Tracker  Tweet This I want to ask you a question: when you change prices, or launch a promotion, how do you measure its ...

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