Can you discount without impacting price perception?

Friday, June 29th, 2018
June 29, 2018 When you’re setting out your pricing strategy, remember that price perception—how customers perceive your price level—plays a more important role than your actual prices. If customers perceive ...

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The hidden cost of Valentine’s Day (and Christmas, Easter…)

Wednesday, February 14th, 2018
February 14, 2018 I was at Stonehenge over the weekend. After a bracing (read freezing!) walk around the stones in Arctic conditions, we popped into the Visitor Centre shop. There, ...

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