The Skincare Index: A Lipstick Index for the Times of Covid

Monday, October 5th, 2020
A statistical analysis of the new markers of economic downturn in consumer behaviour A colleague of mine recently idly brought up the lipstick index, wondering what impact masks would have ...

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3 Ways Studying Math Made Me a Better Data Scientist

Monday, September 28th, 2020
And 3 ways it left me unprepared for the real world Top data scientists come from a wide variety of backgrounds. Some study computer science and excel from day one at ...

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Expensive Data Science Mistakes: When Your KPIs Lie

Tuesday, September 8th, 2020
Business Science must be Autonomous, not just science When KPIs lie Was it there something we could do together to improve sales, the beauty company’s Russian country manager asked my ...

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Data Science is Dead. Long Live Business Science!

Saturday, June 20th, 2020
The 5 lessons anyone could learn from the humble salmon Data is an unreliable friend, and hardly anything about it is actually scientific. So what, Data Science? Over the past ...

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How Business Science Revealed Hidden Pricing Opportunities During Covid-19

Thursday, June 4th, 2020
Using the ‘4 & 9 Framework’ to detect the 20% price increase that no one talked about — and more ‘4 & 9 pricing framework’ illustrated through example insight on ...

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