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Why is Pricing Under-Loved and Over-Leveraged?

Buyer beware

Sophisticated pricing strategies are designed and used by the smartest sellers in any industry.

Some challenges of the pricing practice

Is pricing over-leveraged?

Psychology of choice

About the author

Fabrizio Fantini is the brain behind Evo. His 2009 PhD in Applied Mathematics, proving how simple algorithms can outperform even the most expensive commercial airline pricing software, is the basis for the core scientific research behind our solutions. He holds an MBA from Harvard Business School and has previously worked for 10 years at McKinsey & Company.

He is thrilled to help clients create value and loves creating powerful but simple to use solutions. His ideal software has no user manual but enables users to stand on the shoulders of giants.

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