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Why Alternative Data Is Critical to Digital Transformation

What exactly is alternative data?

Alternative data draws from non-traditional data sources so that when you apply analytics to the data, they yield additional insights that complement the information you receive from traditional sources.

Krishna Nathan, CIO of S&P Global

How alternative data fuels digital transformation

When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.

George Westerman, Research Scientist with the MIT Sloan Initiative on the Digital Economy

Finding the right alternative data

Every day, three times per second, we produce the equivalent of the amount of data that the Library of Congress has in its entire print collection, right? But most of it is like cat videos on YouTube or 13-year-olds exchanging text messages about the next Twilight movie.

Nate Silver, Statistician and Founder and Editor-in-Chief of FiveThirtyEight

Maximizing returns from digital transformation

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Big thanks to Kaitlin Goodrich.

About the author

Elena Marocco joined Evo as data scientist in 2016 after a very successful internship experience. A cum-laude graduate in Mathematics at the University of Turin, she defended an MSc with an innovative solution for Fashion Inventory Management.

She is excited about the world of probability, statistics and, more generally, in discovering useful maths that can have a significant impact through real life applications.

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