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Lectra is preparing for new hi-tech challenges through innovative 4.0 solutions

Italy, June 28, 2018

by Pambianco News

From beyond the Alps the group unveiled the new 4.0 cutting room during the annual ‘Fashion goes digital’ event. Studies, testimonies and presentations have reinforced the need to introduce increasingly interconnected and digitized work systems.

Lectra continues to invest in technology. The French group specialized in the production of software and technological solutions for companies in fashion, furniture and car sectors has unveiled the latest innovations at the annual ‘Fashion goes digital’ summit in the International Advanced Technology Center of Bordeaux-Cestas. In the presence of some of the most important fashion company representatives, among them Lvmh, Kering, Otb and Max Mara, the new cutting room 4.0 was presented, which puts into practice the most innovative digital developments in the field of fashion. Guests coming from twenty countries were given a preview of the new fully automated cutting room solution, dedicated to the fashion industry. Lectra’s Cutting Room 4.0 is an embodiment of Lectra’s commitment to empowering its customers with the best solutions to thrive in this new digital era. This avant-garde technology leverages industry 4.0 principles to provide greater agility, throughput, cost efficiency and in particular scalability in order to respond seamlessly to small batch orders and shorter lead times.

Among the many topics discussed, one that was very discussed was one on how to effectively respond to the evolving needs of the most experienced digital customers, fashion industries will need to avail themselves to use the technology and services of the 4.0 Industry. In his speech, Nick Chiarelli, client partner at Foresight Factory, shed light on new business opportunities for fashion, while Nora Kühner, founder of Nora Kühner Fashion Design Consulting, illustrated the future of product development in the digital age. Fabrizio Fantini, founder of Evo Pricing, showed the success of machine learning for companies in the fashion industry, focusing on customer requests and avoiding waste, by linking to the macro theme of environmental sustainability.

Among all the significant speeches the one of Waruna Tennakoon, general manager of Group Cutting, Brandix, and Ajith Perera, director of the Mathliya plant at Mas Kreeda stood out. The two managers explained their experience as Lectra customers, through their companies based in Sri Lanka. They are established as one of the country’s largest apparel exporters, with Brandix specializing in producing lingerie and activewear, and MAS Kreeda in sportswear. “Thanks to the digital revolution, consumer requests have become more specific, leading to a revolution in mass production, with smaller but more frequent orders. As a result, manufacturing models will have to be more agile in the future. I am happy to see that Lectra is already spearheading this change by providing us with the necessary technology to help meet market demands” explained Ajith Perera.

Jean-Yves Collet, CEO of the French fashion house Treize Roches Couture, expressed his utmost confidence in Lectra technology, thanks to which it will be possible to speed up their artisanal production process to bring products faster to market. “When we discussed the possibility of a made-to-order production project- the manager explained – we could really foresee the benefits both in terms of quality and productivity. Industry 4.0 solutions do not yet exist in garment manufacturing. This is why we have decided to develop an Industry 4.0 cutting room. This will allow us to automate the processes as much as possible and improve quality, productivity and training time, in the preliminary stages”.

At the end of the exhibition and presentations, Céline Choussy Bedouet, chief marketing and communications officer at Lectra, underlined how the company has worked taking into account four macro trends arising from market researches: the exponential power of millennial consumers, the growing diffusion of digitization, trade dynamics in China and, of course, the interconnection of work tools through industry 4.0. Founded in 1973, Lectra has now 32 subsidiaries across the globe, serving customers in over 100 countries. With nearly 1,700 employees, Lectra reported a turnover of 277 million euros in 2017 and is listed on the Euronext stock exchange.

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