Artificial intelligence is your friend, not your enemy

March 12, 2019

When you think of artificial intelligence, what first comes to mind?

If it’s futuristic robots whizzing about, you’re not wrong. But what many people fail to realize is AI can have more mundane (but helpful) applications in everyday life. Once they do realize it, however, many people become afraid.

This is why they’re scared of artificial intelligence:

That they’ll lose their jobs to these highly efficient, lean and mean robots.

But that’s completely untrue. AI can not only aid you in your job but also take care of the boring parts so you can make more efficient use of your time.

Still not convinced? Then read further.

What is artificial intelligence?

When it comes to businesses like airlines and banks, artificial intelligence usually doesn’t entail nifty cyborgs doing your bidding. Instead, you’ll most likely use machine learning.

Machine learning is feeding your computer large amounts of data and algorithms so it can pick up patterns, learn from them, and improve its performance.

The benefits of artificial intelligence

The sheer amount of data computers can process can never be matched by humans. Even if you organized a team of the best and brightest, would it be a good use of their time?

Instead, leave the number crunching to the machines. With how quickly and accurately computers can process data, you’ll be free to do what you’re truly passionate about.

If you’re in sales or marketing, chances are, you’ve already got enough on your plate. By leveraging the power of AI, you can get a good, clear look at the big picture. Are you on your way to hitting your KPIs? Is Page A doing better than Page B on your company website?

Seeing all the dots of your sales data connected can help strengthen your sales or marketing planning. This large amount of data processed will save you hundreds of hours of manual labor. Plus, you’ll be able to tweak parts of your strategy for the perfect one quicker.

Why AI won’t replace you at work

The human touch will always be needed. Sure, computers can spit out algorithms in a flash, but how do they get those algorithms in the first place? That’s right; humans. We’re the ones with the insight on what the right equations to use are.

You can’t just feed algorithms into a computer with no rhyme or reason, after all. To get it to do the right kind of predictive modeling, data scientists have to study what works and what doesn’t. Then, nudge the computer in the right direction.

AI tech is a tool, not your competition

This is the main thing people need to grasp:

AI is developed to work hand-in-hand with you, not to become the high-tech, do-all replacement.

In that same train of thought, when it comes to solving problems, computers are the pipe cutters, not the robot plumber. The pipe cutters enable a plumber to complete his job more efficiently. But at the core of it, the plumber needs to wield the pipe cutters and understand them to unlock their full potential.

The same concept applies to AI.

Use applications of artificial intelligence to your advantage

As the saying goes: “work smarter, not harder”. If there’s technology available to test and learn from, why not use it for your own benefit?

Forget about the days of sifting through endless pages of data, trying to make sense of it all. If you’d rather spend your time pursuing prospects and finding ways to connect with your target audiences, then surely AI tech could be of use to you.

Interested in making AI work for you? Smarten your strategy with Evo Market Tracker today.

About the author

Over the last 5 years, Eliot Morgan has transformed his obsession for words into a 6-figure online copywriting business – his clients, like Evo, enjoy increased traffic, customers and revenue as a result.

When he’s not behind the keyboard, he can be found Salsa dancing with his girlfriend in Colombia.

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